B. Hiriyappa
Publisher AuthorHouse
Overview: Corporate Strategy: Managing The Business book useful to business men, managers, business school faculties and students, entrepreneurs, CEO, board of directors, executives who are managing a business. A common man can know how to be the development of strategy, implementation, control and monitoring of strategy with live case studies of Microsoft, Google, Samsung, IBM and Apple etc. When you read this book, you have to get numerous ideas and techniques for development platform such as technology, social networking, distribution channels, new products and services, development of brand, sustainable value, survival, growth, restructuring and expansion of business operations across the globe.